Radio Industry

 Research

Podcasting- Using the internet to make digital recordings of broadcasts which can be downloaded to a computer or mobile device.

Differences of Podcasting to Radio Broadcasting:

-With radio broadcasting you have to stick to a schedule and a format, and you are only live for a specific amount of time at a specific time of day. Whereas, with podcasting, anyone can listen to it at any time of the day from beginning to start. Unlike broadcasting that has a schedule for time and days, podcasting only has a schedule for upload date.

- A major and visible difference between the two is that broadcasting is live, whereas podcasting is per-recorded. Meaning that a radio broadcasting audience will have to keep up to date with the schedule in order to not miss the start of the broadcast. While a podcast audience just needs to keep up to date with the upload times.

- Target audience. radio stations generally have a larger audience considering they play popular music and they create content with a wide range of topics. But, radio stations usually play a specific genre of music. Many podcasts focus on a specific topic, appealing them to a more niche audience.

- Since radio plays a lot of music, they'll need licensing and regulation for that. For copyright reasons and so the musicians they play are getting the royalties they deserve. On the other hand, you cant play music on a podcast for copyright reasons, since podcasts are per-recorded and you can download them, if you play a full song, people are able to constantly replay it or maybe even edit it out so they can illegally download the song.

- In a sense, radio has a short life since after they stop, the live is gone forever. While podcasts have a long life since they'll be on the internet forever.

Commercial Radio Broadcaster- The broadcasting of a radio programming by privately owned corporate media. 

Public Service Radio Broadcaster- Broadcasting made, financed and controlled by the public, for the public.

Differences- Commercial broadcasting uses radio advertisements. This is in contrast to public broadcasting, which receives government subsidies and usually does not have paid advertising interrupting the show.