Decoding Tide

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Gesture- Woman hugging the tide product. This has connotations of love and relationships and presents the product as having an important role in her life.

Language- The use of superlatives, for example in "The worlds cleanest wash". This has connotations of superiority and conveys a sense of excitement.

Clothing- The female wearing a dress. This has connotations of femininity and presents the feminine stereotype of females during that time period.

Colours- Use of the colour red. Red is a vibrant and eye catching colour, making it perfect for sales as people will be drawn to it. But red also has connotations of love and seduction, again sexualising females, which was a big stereotype in 1950s media. Could also represent the love for the product.