Charity Adverts

Purpose-

The main purpose of charity adverts is obviously to raise awareness of what they are trying to show. Which in turn might help them to raise money for their cause. And hopefully this will influence people, especially the upper class, to change their negative views on the lower class and will hopefully encourage them to help out with the cause. But in a lot of cases the upper class only helps out for publicity and not for humanitarian purposes. 

Audience appeal-

They achieve this through the use of empathy and guilt. Whether this is through images of sick people or animals in bad conditions. They want to show us the reality of the world and how it isn't always sunshine and rainbows. But this is done in order for people to take action.