Music Marketing

 Atlantic records

Brief History:

Formed in 1947 by Ahmet Ertegun, son of a Turkish diplomat, and Herb Abramson, formerly the artists-and-repertoire director for National Records, Atlantic became the most consistently successful New York City-based independent label of the 1950s, with an incomparable roster. Pioneering R&B, and Jazz recordings by artists such as Ray Charles, Aretha Franklin, Otis Redding, and more. In 2004, Atlantic and its sister label Elektra were merged into Atlantic Records Group. Atlantic records is owned under Warner music group.

Atlantic records has both mainstream and non mainstream artist. Mainstream artists such as Cardi B, Lizzo, Bruno Mars and Charlie Puth to non mainstream artists such as Melanie Martinez and Marina.

Capitol Records

Capitol Records (legal name: Capitol Records, LLC, until 2007 Capitol Records Inc.) is an American record label owned by Universal Music Group through its Capitol Music Group imprint. It was founded as the first west coast–based record label of note in the United States  in 1942 by Johnny Mercer, Buddy DeSylva, and Glenn E. Wallichs. Capitol was acquired by British music conglomerate EMI as its North American subsidiary in 1955. EMI was acquired by Universal Music Group in 2012 and was merged with the company a year later, making Capitol and the Capitol Music Group both a part of UMG. The label's circular headquarters building is a recognized landmark of Hollywood, California. Capitol is well known as the U.S. record label of the Beatles, especially during the years of Beatlemania in America from 1964 to 1967. 

Capitol records has more limited artists compared to Atlantic records. Capitol records unlike Atlantic, has more major mainstream artists such as Katy Perry, Snoop Dogg, Halsey, even including k pop artists such as Lucas and NCT.